Scott Franklin
Florida's 18th congressional district
FL-18 Midterms Intelligence
Scott Franklin sits in one of Florida’s safest Republican seats: FL-18 is R+31, he’s now five years in, and his 2022 race was uncontested. The district’s political DNA is older, property-minded, and culturally conservative, with 72% homeownership and a veteran population of 7.4% reinforcing a law-and-order, military-friendly profile. But this is not a pure exurban ideological seat; a sizable Hispanic presence and a healthcare-heavy local economy give it a pragmatic streak beneath the partisan hardness.
For advocates, the opening is not persuasion on ideology but alignment with district identity: Franklin’s Appropriations and Science assignments make economic development, infrastructure, aerospace-adjacent innovation, and federal capacity arguments more salient than culture-war messaging. The pressure points are cost and access—median income is $62,039, yet 14.5% are uninsured and healthcare/education accounts for 19.9% of local employment. Campaigns that frame policy as helping working families, veterans, and local providers—without sounding anti-business or anti-agriculture—will travel best.
Economic & Demographic Snapshot
Data sourced from U.S. Census Bureau ACS 5-Year Estimates (2017-2021 vs. 2019-2023). All figures are statistical estimates with 90% confidence level.
Florida District 18 Demographics
Median Age 40.9 (vs 38.5) · Homeownership 72% (vs 65.5%) · Bachelor’s+ 20.5% (vs 33.7%) · Poverty 12.3% (vs 12.4%) · Income $62,039 (vs $37,585)
Age Distribution
Skews older than the national average (median age 40.9 vs 38.5 nationally). 15% of residents are 70+. Medicare, Social Security, and healthcare access are top-of-mind.
Race & Ethnicity
White residents are the largest group at 58.1%. Also significant: Hispanic (29.7%), Black (13.2%).
* Hispanic includes respondents of any race. Racial categories include both Hispanic and non-Hispanic individuals.
Education
Only 20.5% hold a bachelor’s degree or higher, significantly below the 33.7% national average. 15.4% of residents lack a high school diploma.
Income Distribution
Median household income is $62,039, well above the $37,585 national median.
Housing
Homeownership at 72% (vs 65.5% nationally). Median rent is $1,184. Median home value is $233,300.
How People Get to Work
Car-dependent: 74.8% drive alone to work. Average commute is 29.1 minutes.
Florida District 18 FAQ
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