Cory Booker
State of New Jersey
New Jersey Senate Intelligence
Booker sits in a state that is reliably blue but not politically sleepy: New Jersey’s D+8 lean masks a high-cost, high-expectation electorate and a coalition split between dense, diverse metros and affluent suburban homeowners. After 13 years in office, he remains a national-profile Democrat whose brand is equal parts criminal justice reform, public health, and economic fairness. The defining constituency fact is affluence under strain—median income is $103,556, but housing is punishing, with median home value at $454,400 and rent at $1,720—creating a politics of insecurity even in a relatively prosperous state.
For advocates, the opening is to frame issues as cost-of-living relief tied to fairness, access, and competence. Booker’s committee perch on Judiciary, Foreign Relations, Agriculture, and Small Business gives him multiple lanes, but the most resonant arguments connect health and economic pressure in a state where healthcare/education makes up 24.3% of employment and the uninsured rate is still 7.5%. Campaigns that marry equity language with practical deliverables—lower costs, stronger communities, better access—will travel best here.
Economic & Demographic Snapshot
Data sourced from U.S. Census Bureau ACS 5-Year Estimates (2017-2021 vs. 2019-2023). All figures are statistical estimates with 90% confidence level.
New Jersey State Demographics
Median Age 40.1 (vs 38.5) · Homeownership 63.8% (vs 65.5%) · Bachelor’s+ 43.7% (vs 33.7%) · Poverty 7% (vs 12.4%) · Income $103,556 (vs $37,585)
Age Distribution
Near the national median age (40.1 vs 38.5 nationally). The largest age cohort is 50–59 at 13.6%.
Race & Ethnicity
White residents are the largest group at 54%. Also significant: Hispanic (22.5%), Black (12.8%), Asian (10.1%).
* Hispanic includes respondents of any race. Racial categories include both Hispanic and non-Hispanic individuals.
Education
43.7% hold a bachelor’s degree or higher, above the 33.7% national average. 9.3% of residents lack a high school diploma. 17.6% hold a post-graduate degree.
Income Distribution
Median household income is $103,556, well above the $37,585 national median.
Housing
Homeownership at 63.8% (vs 65.5% nationally). Median rent is $1,720. Median home value is $454,400.
How People Get to Work
62.2% drive alone. Average commute is 30.5 minutes.
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