Senator Tammy Baldwin, Democratic from Wisconsin

Tammy Baldwin

State of Wisconsin

Wisconsin Senate Intelligence

Tammy Baldwin’s durability rests on fitting a true swing state better than its topline suggests. Wisconsin is only R+3 and brutally competitive (97%), but Baldwin has survived 27 years by stitching together Madison/Milwaukee liberals with enough union households, small-city voters, and rural pragmatists to outrun the state’s partisan lean. The defining constituency fact is economic, not ideological: manufacturing still accounts for 17.9% of employment, giving blue-collar credibility and supply-chain politics outsized weight even in a Senate race.

For advocates, this is a persuasion state where message discipline matters more than partisan muscle. Baldwin’s committee footprint and brand make her especially receptive to campaigns framed around lowering health costs, protecting workers, and strengthening domestic production; the state’s 23.3% healthcare/education workforce and 37.9% obesity rate reinforce a kitchen-table health lens. The tension is that culturally moderate, cost-sensitive voters will punish anything that sounds urban, ideological, or anti-industry. Winning here means tying policy to jobs, affordability, and Wisconsin-made resilience—not national movement rhetoric.

Senator Tammy Baldwin represents 5,914,872 residents of Wisconsin. The state has estimated median household income of $77,485 and unemployment rate of 3.2%.

Economic & Demographic Snapshot

5,914,872Population
↑ 32,744
$77,485Median Incomenat'l $37,585
↑ $5,027
3.2%Unemploymentnat'l 3.5%
↓ 0.2%
6.6%Poverty Ratenat'l 12.4%
→ no change
67.8%Homeownershipnat'l 65.5%
→ no change
$1,087Median Rentnat'l $1,163
↑ $95
1.1%Public Transitnat'l 5%
→ no change
22.2 minMean Commutenat'l 26.4 min
→ no change

Data sourced from U.S. Census Bureau ACS 5-Year Estimates (2017-2021 vs. 2019-2023). All figures are statistical estimates with 90% confidence level.

Wisconsin State Demographics

Median Age 40.2 (vs 38.5) · Homeownership 67.8% (vs 65.5%) · Bachelor’s+ 33.4% (vs 33.7%) · Poverty 6.6% (vs 12.4%) · Income $77,485 (vs $37,585)

Age Distribution

Near the national median age (40.2 vs 38.5 nationally). The largest age cohort is 60–69 at 13.2%.

Race & Ethnicity

White residents are the largest group at 80.1%.

* Hispanic includes respondents of any race. Racial categories include both Hispanic and non-Hispanic individuals.

Education

33.4% hold a bachelor’s degree or higher, below the 33.7% national average.

Income Distribution

Median household income is $77,485, well above the $37,585 national median.

Housing

Homeownership at 67.8% (vs 65.5% nationally). Median rent is $1,087. Median home value is $266,500.

How People Get to Work

Car-dependent: 74.4% drive alone to work. Average commute is 22.2 minutes.

Source: U.S. Census Bureau, American Community Survey (ACS) 5-Year Estimates
Data represents 5-year statistical estimates for increased reliability.

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