Tammy Baldwin
State of Wisconsin
Wisconsin Senate Intelligence
Tammy Baldwin’s durability rests on fitting a true swing state better than its topline suggests. Wisconsin is only R+3 and brutally competitive (97%), but Baldwin has survived 27 years by stitching together Madison/Milwaukee liberals with enough union households, small-city voters, and rural pragmatists to outrun the state’s partisan lean. The defining constituency fact is economic, not ideological: manufacturing still accounts for 17.9% of employment, giving blue-collar credibility and supply-chain politics outsized weight even in a Senate race.
For advocates, this is a persuasion state where message discipline matters more than partisan muscle. Baldwin’s committee footprint and brand make her especially receptive to campaigns framed around lowering health costs, protecting workers, and strengthening domestic production; the state’s 23.3% healthcare/education workforce and 37.9% obesity rate reinforce a kitchen-table health lens. The tension is that culturally moderate, cost-sensitive voters will punish anything that sounds urban, ideological, or anti-industry. Winning here means tying policy to jobs, affordability, and Wisconsin-made resilience—not national movement rhetoric.
Economic & Demographic Snapshot
Data sourced from U.S. Census Bureau ACS 5-Year Estimates (2017-2021 vs. 2019-2023). All figures are statistical estimates with 90% confidence level.
Wisconsin State Demographics
Median Age 40.2 (vs 38.5) · Homeownership 67.8% (vs 65.5%) · Bachelor’s+ 33.4% (vs 33.7%) · Poverty 6.6% (vs 12.4%) · Income $77,485 (vs $37,585)
Age Distribution
Near the national median age (40.2 vs 38.5 nationally). The largest age cohort is 60–69 at 13.2%.
Race & Ethnicity
White residents are the largest group at 80.1%.
* Hispanic includes respondents of any race. Racial categories include both Hispanic and non-Hispanic individuals.
Education
33.4% hold a bachelor’s degree or higher, below the 33.7% national average.
Income Distribution
Median household income is $77,485, well above the $37,585 national median.
Housing
Homeownership at 67.8% (vs 65.5% nationally). Median rent is $1,087. Median home value is $266,500.
How People Get to Work
Car-dependent: 74.4% drive alone to work. Average commute is 22.2 minutes.
Wisconsin Senate FAQ
Reach Wisconsin Lawmakers
This seat is competitive. Senator Baldwin focuses on Health, Armed Forces and National Security and Labor and Employment. Deliver personalized constituent letters to Wisconsin's federal, state, and local officials — live in under five minutes.
Grassroots advocacy & legislator intelligence. Used by nonprofits, associations, and GR firms nationwide.
Start a Campaign