Representative Scott Fitzgerald, Republican from Wisconsin

Scott Fitzgerald

Wisconsin's 5th congressional district

WI-5 Midterms Intelligence

Scott Fitzgerald represents a classic WOW-collar exurban seat: affluent, older, heavily white, and deeply Republican. WI-05’s R+29 lean and 74.3% homeownership make it a low-drama, high-certainty district where Fitzgerald’s law-and-order and business-first profile fits the electorate cleanly. The district’s defining feature is its blend of suburban comfort and industrial backbone—less populist than rural Wisconsin, but still culturally conservative and skeptical of ideological experimentation.

For advocates, this is not a persuasion district so much as a validation district: campaigns work when they reinforce stability, growth, and local control. With median income at $95,803, poverty just 4.0%, and manufacturing still 19.1% of the economy, messages should emphasize protecting household wealth, lowering business friction, and public safety—not redistribution or climate moralizing. The opening is on pragmatic economic issues, especially where finance, workforce, and manufacturing competitiveness intersect; the risk is sounding like you’re asking a secure district to subsidize someone else’s priorities.

Representative Scott Fitzgerald represents Wisconsin's 5th congressional district, serving 742,808 constituents. The district has an estimated median household income of $95,803 and an unemployment rate of 2.6%.

Economic & Demographic Snapshot

742,808Population
↑ 4,190
$95,803Median Incomenat'l $37,585
↑ $4,687
2.6%Unemploymentnat'l 3.5%
↓ 0.3%
4%Poverty Ratenat'l 12.4%
↑ 0.4%
74.3%Homeownershipnat'l 65.5%
→ no change
$1,219Median Rentnat'l $1,163
↑ $89
0.3%Public Transitnat'l 5%
→ no change
23.7 minMean Commutenat'l 26.4 min
↓ 0.2 min

Data sourced from U.S. Census Bureau ACS 5-Year Estimates (2017-2021 vs. 2019-2023). All figures are statistical estimates with 90% confidence level.

Wisconsin District 5 Demographics

Median Age 43.2 (vs 38.5) · Homeownership 74.3% (vs 65.5%) · Bachelor’s+ 41.0% (vs 33.7%) · Poverty 4% (vs 12.4%) · Income $95,803 (vs $37,585)

Age Distribution

Skews older than the national average (median age 43.2 vs 38.5 nationally). The largest age cohort is 60–69 at 14.1%.

Race & Ethnicity

White residents are the largest group at 87%.

* Hispanic includes respondents of any race. Racial categories include both Hispanic and non-Hispanic individuals.

Education

41.0% hold a bachelor’s degree or higher, above the 33.7% national average.

Income Distribution

Median household income is $95,803, well above the $37,585 national median.

Housing

Homeownership at 74.3% (vs 65.5% nationally). Median rent is $1,219. Median home value is $357,300.

How People Get to Work

Car-dependent: 77% drive alone to work. Average commute is 23.7 minutes.

Source: U.S. Census Bureau, American Community Survey (ACS) 5-Year Estimates
Data represents 5-year statistical estimates for increased reliability.

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