Ron Johnson
State of Wisconsin
Wisconsin Senate Intelligence
Ron Johnson sits on a knife-edge statewide map: Wisconsin is only R+3 and 97% competitive, yet he has survived 15 years by channeling anti-Washington conservatism into a coalition anchored in manufacturing-heavy small metros, exurbs, and rural counties. This is a whiter, older state than the national average, but the real political hinge is economic identity: manufacturing still accounts for 17.9% of employment, giving Johnson a durable lane on trade, regulation, and skepticism of federal overreach, even as the Milwaukee-Madison axis keeps Democrats within striking distance.
For advocates, this is a persuasion state, not a base-play state. The most effective frame ties policy to cost, stability, and institutional competence—especially where health and workforce concerns intersect with an older electorate and a 37.9% obesity rate. Johnson is most reachable on oversight, supply chains, and employer impact, least on ideologically coded expansion arguments. Campaigns that can localize benefits to manufacturers, veterans, and aging voters will travel; anything that sounds partisan or urban-centric will harden resistance fast.
Economic & Demographic Snapshot
Data sourced from U.S. Census Bureau ACS 5-Year Estimates (2017-2021 vs. 2019-2023). All figures are statistical estimates with 90% confidence level.
Wisconsin State Demographics
Median Age 40.2 (vs 38.5) · Homeownership 67.8% (vs 65.5%) · Bachelor’s+ 33.4% (vs 33.7%) · Poverty 6.6% (vs 12.4%) · Income $77,485 (vs $37,585)
Age Distribution
Near the national median age (40.2 vs 38.5 nationally). The largest age cohort is 60–69 at 13.2%.
Race & Ethnicity
White residents are the largest group at 80.1%.
* Hispanic includes respondents of any race. Racial categories include both Hispanic and non-Hispanic individuals.
Education
33.4% hold a bachelor’s degree or higher, below the 33.7% national average.
Income Distribution
Median household income is $77,485, well above the $37,585 national median.
Housing
Homeownership at 67.8% (vs 65.5% nationally). Median rent is $1,087. Median home value is $266,500.
How People Get to Work
Car-dependent: 74.4% drive alone to work. Average commute is 22.2 minutes.
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