Campaign Reports

The Reports section provides comprehensive analytics for your advocacy campaigns, helping you understand supporter engagement, geographic reach, and overall campaign effectiveness.

Reports Dashboard

Access all your campaign reports from a centralized dashboard that displays:

• Campaign List: All campaigns with quick links to individual reports
• Key Metrics: At-a-glance performance indicators
• Trend Analysis: Performance over time

Key Metrics

Advocacy Metrics Overview

Monitor your campaign's performance with comprehensive conversion tracking:

• Campaign Visitors: Total unique visitors to your advocacy pages
• Advocates: Supporters who completed the letter-sending process
• New Email Subscribers: Advocates who opted into ongoing communications
• Newsletter Opt-in Rate: Percentage of advocates who subscribe for updates
• Advocate Conversion Rate: Visitor-to-advocate conversion percentage
• Total Letters Sent: Cumulative letters delivered to legislators

These metrics update in real-time and can be filtered by date range, campaign, or geographic region.

Geographic Analysis

Understand where your support comes from:

• State Breakdown: Submissions by state with visual heat maps
• District Analysis: Congressional district participation
• Urban vs. Rural: Demographic distribution patterns
• Target Coverage: Which legislators received the most letters

Temporal Patterns

Identify when your campaigns perform best:

• Daily Trends: Submission patterns by day of week
• Campaign Velocity: How quickly campaigns gain momentum
• Response to Events: Correlation with news cycles

Using Reports Effectively

AI-Powered Strategic Insights

At the end of each reporting period, our AI analytics engine provides personalized recommendations:

• Traffic Source Analysis: Identifies which websites and channels drive the most engaged advocates
• Strategic Opportunities: Highlights untapped districts and demographics for expansion
• Campaign Optimization: Suggests messaging and timing improvements based on performance data
• Channel Recommendations: Pinpoints which platforms (social, email, paid ads) deliver the best ROI
• Next Steps: Actionable recommendations to amplify your advocacy impact

These AI insights help you make data-driven decisions about where to focus your resources for maximum political impact.

Campaign Optimization

Use report insights to:

1. Identify Best Practices: What works for your audience
2. Test Variations: Compare different messages or approaches
3. Time Launches: Schedule based on engagement patterns
4. Target Resources: Focus on high-performing channels

Stakeholder Communication

Reports help you:

• Demonstrate Impact: Show funders and boards concrete results
• Build Momentum: Share success to encourage more participation
• Media Outreach: Provide journalists with compelling data
• Policy Briefings: Present legislator-specific information

Enterprise Features: Need advanced data export capabilities? Enterprise clients can export data in multiple formats (CSV, Excel, JSON) for custom analysis, CRM integration, and compliance reporting. Contact us for details.

Privacy & Security

• Anonymized Data: Personal information is protected
• Aggregate Reporting: Individual submissions remain private
• Secure Access: Reports require authentication
• Data Retention: Configurable retention policies