Campaign Pages

Campaign pages are the public-facing advocacy forms where supporters take action. These mobile-optimized, conversion-focused pages guide supporters through the process of contacting their representatives.

Advocacy Optimized Landing Pages

When publishing a campaign, you can choose between:

• Legisletter landing page - Optimized for conversion
• Embed code - For your own website

Our Legisletter landing pages are specifically designed to handle cold traffic - advocates who have never encountered your organization or campaign. These pages help newcomers quickly understand the issue and take action by sending a letter to their legislators. They're particularly effective for social media ads, display advertising, and other paid traffic sources.

Each campaign gets a unique URL in one of two formats:

• Slug-based: secure.legisletter.org/campaign/save-our-parks
• ShortURL: https://sendletter.io/z1iuwr

The short URL is useful for social sharing, SMS campaigns, and provides additional tracking capabilities for measuring engagement across different channels.

Share these URLs directly or embed campaigns on your website.

The Supporter Journey

Step 1: Personal Information

Supporters begin by entering:

• Full Name: Required for letter signatures
• Address: This is key - determines which legislators receive the letter
• Email Address: For confirmations and updates
• Phone Number: Required by legislators as part of submission process

Address accuracy is critical for grassroots advocacy campaigns. We use address autocomplete to help advocates complete forms 30% faster while ensuring 100% accurate district matching. This guarantees letters reach the correct representatives at federal and state levels.

This district precision and focus on advocacy optimization ensures your political ad spend is maximized - every dollar drives real letters to the right legislators, demonstrating authentic constituent support and creating measurable political impact.

Step 2: Message Composition

Once advocates complete their personal details and click next, they're automatically matched to their representatives and senators (or state legislators for state campaigns). The system displays:

• Randomized Subject Line: One of multiple pre-generated titles from your campaign editor, ensuring variety in legislator inboxes
• Your Campaign Message: The letter you've crafted, ready for personalization

Depending on your AI advocacy intelligence settings, advocates are presented with one of three options:

1. Static Letter + Personal Story: Pre-written letter with space to add their personal perspective
2. Interactive Letter Generator: AI-powered tool that creates unique letters based on advocate input
3. Auto-Generated Letters: Instantly personalized based on your campaign settings

Each option maintains your core messaging while allowing advocates to:

• Add their own stories and perspectives
• Modify the message to reflect their voice
• Preview exactly what will be sent

Step 3: Confirmation

After submission, advocates receive:

• Personalized Thank You: Customized confirmation message
• Call Script: Automated routing to their representatives with talking points you can optimize
• Opt-in to Updates: Option to receive campaign progress notifications
• Social Sharing: Pre-written posts to amplify the campaign across their networks

Key Features

Mobile First Design

With over 60% of advocacy traffic coming from mobile devices, we've built load-light advocate forms with a friction-free mobile experience. Our mobile-first approach ensures:

• Responsive Design: Works seamlessly on all devices
• Touch-Friendly: Large buttons and easy navigation
• Fast Loading: Optimized for mobile networks

Privacy & Compliance

• Data Protection: Supporter information is encrypted
• Secure Transmission: All data sent over HTTPS
• Opt-in Controls: Clear consent mechanisms

Tracking & Analytics

Real-time campaign performance metrics let you see exactly how your advocacy campaign pages are performing:

• Conversion Rates: Track visitor to advocate conversion
• Geographic Distribution: See which districts are most engaged
• Traffic Sources: Understand where your advocates come from
• Letter Volume: Monitor real-time submission counts

Embedding Campaigns

Campaigns can be embedded on any website:

<!-- Legisletter Campaign Embed -->
<div id="legisletter-campaign"></div>
<script src="https://secure.legisletter.org/embed/legisletter.js"></script>
<script>
  Legisletter.init('cmbpf5js80000l70d5fni6zfg')
</script>

Important: When you embed an advocacy campaign, you're embedding just the form component - not the full landing page. This gives you complete control over the surrounding content and design.

Want the entire landing page on your subdomain?
We can set up your campaigns to run on your own subdomain (e.g., act.yourorganization.com) for a fully white-labeled experience. This enterprise feature includes:

• Complete brand control
• Custom domain with SSL
• Full landing page design
• Analytics tracking under your domain

Interested? Reach out to support@legisletter.org for personalized setup assistance. This enterprise feature is perfect for organizations that need complete brand consistency across their advocacy efforts.

For WordPress sites, use our official plugin.

Customization Options

Through the editor, you can customize:

• Branding: Logo, colors, and styling
• Form Fields: Required vs. optional information
• Messages: Default content and tone
• Post-Action: Thank you messages and next steps

Demo Mode

Demo mode lets you preview your campaign without sending actual letters. Free accounts display a demo alert to supporters/stakeholders, and no letters are sent to legislators. This allows you to:

• See exactly how your campaign will look
• Test the supporter experience
• Share with stakeholders for approval
• Perfect your messaging before going live

When you're ready to start sending real letters, upgrade to access full functionality including custom branding, advanced analytics, and priority support.

Need Help Getting Started?

Our team offers personalized screenshare sessions to help you launch successful campaigns:

• Live Campaign Setup: We'll walk through creating your first campaign together
• Best Practices Review: Get expert feedback on messaging and targeting
• Technical Integration: Help with embedding and customization
• Strategy Consultation: Optimize for your specific advocacy goals

Book a demo session with our advocacy experts.